SIERRA GOLD SEAFOOD PHILOSOPHY

COMMUNITY, QUALITY, GROWTH

MORE THAN 75 YEARS OF COMBINED EXPERIENCE

OUR FAMILY

At the heart of Sierra Gold Seafood is its founding family, the Crowells. With over 75 years of combined experience in the seafood wholesale industry, Jim and Cindy Crowell, along with their sons Brandon and Justin, bring a wealth of knowledge and dedication to every sale.

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STANDARD OF GOLD EXCELLENCE

Sierra Gold Seafood is dedicated exclusively to seafood in both its marketplace and wholesale operations. With over 75 years of combined expertise, our team ensures that every commercial and retail customer receives the highest quality service. Sierra Gold Seafood stands behind every sale, striving for 100% customer satisfaction.

To uphold this promise, Sierra Gold Seafood partners only with trusted packers, producers, and importers to supply the Reno area with premium seafood, including fish, crustaceans, and shellfish. Their live shellfish program guarantees 2-3 day, out-of-water delivery on all West Coast shellfish, providing fresh lobster, oysters, and crab to both commercial and residential customers in Reno and beyond. This program embodies Sierra Gold Seafood’s commitment to the highest standards, integrity, and the freshest seafood.

Hear what our customers have to say

Testimonials

We have found a wonderful seafood store in Sparks. they generally have a test of some of their food. They have fresh and frozen seafood. They are friendly and prices are very good for fresh fish. I highly recommend them.

Shirley E.

This small market selling fresh and frozen seafood is a find! The owners an staff are helpful and coureous. I will not be buying my fish from any other vendor in Reno.

Roxanne S.

By far the best place the get fish in Reno. They supply fish to many sushi restaurants in Reno, so if you want sushi grade fish, might as well go to the source.

Joe F.

Amazingly helpful and so, so friendly! The fish was so fresh and I cooked it according to their recommendations and it was divine. Highly recommend!

Keila A.

Get fresh seafood at a good price. Firendly, helpful, knowledgable staff who always know the product and can help with cooking tips and recipes. Well worth the trip to Sparks!

Christine L.

Great Selection of Seafood, and even better prices. Everything was fresh and clean. Good place to pick up some more uncommon seafood, like crawfish tails and whole trout fillets

Randy R.

Best steelhead trout I've ever had! Super friendly guys! I try and make it at least twice a week! Can't get enough!

Calie C.

The products available will blow your mind. Fresh, fresh, fresh.

Joan R.

Great customer service and very fair pricing for fresh wholesale seafood, a great variey to choose from as well... My first visit was today, and definitely not my last!

Jay H.

I just went there for the first time last week. Loved it! Immaculate store. Beautiful seafood and friendly people waiting on you. Win win!!

Michelle K.

Always get my homemade sushi ingredients here! FAR better quality than Wholefoods at a less expensive cost.

Tateska R.

If you love to cook seafood, this is the spot! Sierra Gold Seafood is amazing. Everything is five-star restaurant quality. The salmon is the best I've ever tasted. They will cut it exactly the way you want. The staff is so friendly and helpful. they are experts in their field for sure! They will tell you exactly how to cook your seafood, give you great recipes and recommend spices. I love this place!

Tamela T.

We are regulars here, they have the best and freshest seafood in Reno/Sparks!

Linda W.

I bought lobster tails for Valentine's Day, I didn't know how to cook them so they gave me instructions and they turned out perfect. They were sweet and succulent. I will definitely be going back for more seafood.

Lenora F.

Manila Clams were so yummy! I had my grandsons with me while making my purchase and they both were so excited to receive an abalone shell surprise during their visit. Thank you!

Kelly G.

"I went to this place for the first time a month or so ago and was very impressed by the quality, selection, and prices of the seafood. I purchased Fresh Dungeness Crab, two types of fresh Pacific oysters, and a pound of sushi grade Ahi tuna. All were fantastic and noticeably high quality. Finally, there is a a place to get sushi grade fish in Reno! No more traveling to Sac to get the stuff! Do yourself a favor and check this place out.

Joseph M.

The seafood here is amazing. The staff is extremely courteous and helpful. We love to cook and they cover all our seafood needs. We just had Oysters Rockefeller for our Wednesday lunch, because we could! Everything we have purchased here has been FRESH FRESH FRESH! That's what it's all about. Great job!

Jancice B.

"Love this place. Good people. Fresh fish. Good vibe. Check 'em out."

Greg F.

First time going there and they had extremely friendly staff, were informational and helpful also. Carry fish or shellfish you won't find elsewhere. Fresh and frozen. They do retail AND wholesale. Gained my business from now on. Family owned also, which is a huge plus.

Travis M.

We bought salmon and scallops from here today. This is my second time buying from here. The salmon was event better than last time. Without a doubt the best salmon we have ever had. Thank you. We will be purchasing from here a lot more!

Gigi L.

COMMUNITY, QUALITY, GROWTH

OUR FAMILY

STANDARD OF GOLD EXCELLENCE

Testimonials

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