QUALITY SEAFOOD AT AN AFFORDABLE PRICE

Fresh from the sea to your table

SIERRA GOLD SEAFOOD PHILOSOPHY

Fresh & Local

Sierra Gold Seafood is the premier destination for the freshest fish and finest seafood in Northern Nevada and Northern California. For nearly two decades, this family-owned company has been the trusted supplier for top restaurants, grocers, chefs, and discerning home cooks. Committed to excellence and offering unbeatable prices, Sierra Gold Seafood stands as the region’s go-to source for quality and freshness.

Our Story

In the competitive world of seafood, businesses seek out top suppliers for their marketplace and wholesale needs. At Sierra Gold Seafood’s retail fish market, customers discover a wide selection of sustainable fish, including shellfish, finfish, and sushi-grade seafood. The market also offers rare ingredients, frozen seafood, and essential tools for crafting gourmet meals. For the freshest seafood at the best price, Sierra Gold Seafood remains the unrivaled choice.

ABOUT US

MARKET AND WHOLESALE

Curious where your favorite restaurants source their seafood? Look no further! Our retail market offers the same premium quality seafood enjoyed by top dining establishments. Visit us to experience the freshest seafood available for your own kitchen!

SEAFOOD MARKET

WHOLESALE

SUSTAINABILITY

SOURCED FRESH

Sierra Gold Seafood is dedicated to sourcing quality seafood from packers, producers, and importers who adhere to sustainable fishing practices. Our team is committed to environmental stewardship, continually expanding our knowledge and implementing the best methods for sourcing sustainable fish and seafood.

Learn More

CHALLENGE YOURSELF

OUR RECIPES

Our team at Sierra Gold Seafood is made up of creative, innovative individuals. Let our mouthwatering seafood dishes crafted from the freshest catches and premium ingredients inspire your culinary creations.

RECIPES

MORE THAN 75 YEARS OF COMBINED EXPERIENCE

MEET THE CROWELLS

JIM

CINDY

JUSTIN

BRANDON

A COMMITMENT TO COMMUNITY, QUALITY, & GROWTH

WHAT OUR CUSTOMERS ARE SAYING

Testimonials

We have found a wonderful seafood store in Sparks. they generally have a test of some of their food. They have fresh and frozen seafood. They are friendly and prices are very good for fresh fish. I highly recommend them.

Shirley E.

This small market selling fresh and frozen seafood is a find! The owners an staff are helpful and coureous. I will not be buying my fish from any other vendor in Reno.

Roxanne S.

By far the best place the get fish in Reno. They supply fish to many sushi restaurants in Reno, so if you want sushi grade fish, might as well go to the source.

Joe F.

Amazingly helpful and so, so friendly! The fish was so fresh and I cooked it according to their recommendations and it was divine. Highly recommend!

Keila A.

Get fresh seafood at a good price. Firendly, helpful, knowledgable staff who always know the product and can help with cooking tips and recipes. Well worth the trip to Sparks!

Christine L.

Great Selection of Seafood, and even better prices. Everything was fresh and clean. Good place to pick up some more uncommon seafood, like crawfish tails and whole trout fillets

Randy R.

Best steelhead trout I've ever had! Super friendly guys! I try and make it at least twice a week! Can't get enough!

Calie C.

The products available will blow your mind. Fresh, fresh, fresh.

Joan R.

Great customer service and very fair pricing for fresh wholesale seafood, a great variey to choose from as well... My first visit was today, and definitely not my last!

Jay H.

I just went there for the first time last week. Loved it! Immaculate store. Beautiful seafood and friendly people waiting on you. Win win!!

Michelle K.

Always get my homemade sushi ingredients here! FAR better quality than Wholefoods at a less expensive cost.

Tateska R.

If you love to cook seafood, this is the spot! Sierra Gold Seafood is amazing. Everything is five-star restaurant quality. The salmon is the best I've ever tasted. They will cut it exactly the way you want. The staff is so friendly and helpful. they are experts in their field for sure! They will tell you exactly how to cook your seafood, give you great recipes and recommend spices. I love this place!

Tamela T.

We are regulars here, they have the best and freshest seafood in Reno/Sparks!

Linda W.

I bought lobster tails for Valentine's Day, I didn't know how to cook them so they gave me instructions and they turned out perfect. They were sweet and succulent. I will definitely be going back for more seafood.

Lenora F.

Manila Clams were so yummy! I had my grandsons with me while making my purchase and they both were so excited to receive an abalone shell surprise during their visit. Thank you!

Kelly G.

"I went to this place for the first time a month or so ago and was very impressed by the quality, selection, and prices of the seafood. I purchased Fresh Dungeness Crab, two types of fresh Pacific oysters, and a pound of sushi grade Ahi tuna. All were fantastic and noticeably high quality. Finally, there is a a place to get sushi grade fish in Reno! No more traveling to Sac to get the stuff! Do yourself a favor and check this place out.

Joseph M.

The seafood here is amazing. The staff is extremely courteous and helpful. We love to cook and they cover all our seafood needs. We just had Oysters Rockefeller for our Wednesday lunch, because we could! Everything we have purchased here has been FRESH FRESH FRESH! That's what it's all about. Great job!

Jancice B.

"Love this place. Good people. Fresh fish. Good vibe. Check 'em out."

Greg F.

First time going there and they had extremely friendly staff, were informational and helpful also. Carry fish or shellfish you won't find elsewhere. Fresh and frozen. They do retail AND wholesale. Gained my business from now on. Family owned also, which is a huge plus.

Travis M.

We bought salmon and scallops from here today. This is my second time buying from here. The salmon was event better than last time. Without a doubt the best salmon we have ever had. Thank you. We will be purchasing from here a lot more!

Gigi L.